ABOUT US

Rooted in the rich heritage of Texas ranching, this brand was born from the values that shaped my family for generations. My grandfather worked the LBJ Ranch, dedicating his life to the land, hard work, and a dream that never faded. That dream now lives on through this brand—a tribute to where we come from and where we’re headed.  

Raised in West Texas, I grew up with a deep respect for resilience, grit, and the unbreakable bond between people and the land. While serving in the United States Air Force, I’ve carried those values with me, balancing duty with a vision to one day own and operate a ranch of my own.  

More than just a brand, this is a mission—to provide equine-assisted therapy for veterans and first responders facing physical and mental challenges. The connection between humans and horses is powerful, capable of healing wounds both seen and unseen. Until we can bring this vision to life, a portion of our proceeds will go toward nonprofits with the same purpose, ensuring that every step forward is in service to those who have given so much.  

This is more than a business—it’s a legacy in the making.

.

Around 18-22 veterans a day take their own life. However, there are MILLIONS of Americans who still have no idea, that our fellow brothers and sisters in arms are committing suicide at an alarming rate. Whether it was a battle buddy, family, or a friend, suicide has impacted many of us, and it's time to reach out. If you know of anyone struggling with PTSD, mental health or depression, Active Duty, Veteran, First Responder or just a person in need. Get them the help they need.

Veteran Crisis Hotline: 988 Option #1
Military One Source Line: 1-800-342-9647
Suicide and Crisis Lifeline: 988 or text BRAVE to 741741